State of European Accounting Tech 2025
Europe’s accounting tech market is one of the most fragmented and misunderstoodnsoftware sectors on the continent. In this report, we break down how local champions, user expectations, and upcoming regulations are reshaping the space, and what that means for SaaS companies.
State of European Accounting Tech 2025
This white paper is built for SaaS founders, product teams, and fintech operators who want to better understand the European accounting ecosystem.
We interviewed over 600 SMBs across France, the Netherlands, Spain, and Italy, and combined this with insights from industry leaders at Visma, Mollie, Pleo, Sequoia, and Agicap.
The result is a strategic deep dive into how this fragmented landscape operates, where the pressure points lie, and how integrations, automation, and e-invoicing mandates are reshaping the game in 2025.
In this white paper you will learn about:
How Europe’s accounting tech market is fragmented across France, the Netherlands, Spain, and Italy — and who the local champions are.
What CEOs, CFOs, and SMB owners now expect from their accounting tools — and how those expectations impact SaaS product strategy.
How API integrations are becoming a competitive edge to win in this market
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