Go-to-Market Strategies for Integrations with Aircall and Pennylane
Discover how to leverage and successfully commercialize software integrations to drive adoption.

Go-to-Market Strategies for Integrations with Aircall and Pennylane
Tech partnerships are becoming key in the ecosystem, yet they are often underestimated and not fully leveraged in GTM strategies. That's why we've brought together experienced leaders in tech partnerships and integration strategy to discuss how to effectively commercialize software integrations and drive adoption.
We share concrete, field-tested insights on partner selection, pricing strategies, and how to build integration programs that actually scale.
In this white paper you will learn about:
Why integrations matter and how to choose the right technology partners
Build vs Buy vs Partner approaches
Pricing strategies and ROI considerations
Practical insights from companies following different integration models
Meet the Experts

Arnaud Dessein
GM Connectivity

Hami Neisari
Director, Global Tech Alliances & New Bets

Maxime Imbert
Partnership Expert

Philip Schneider
Strategic Partnership Manager
Take the integration fast lane
One connection is all it takes to access
150+ financial tools.




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