Webinar replay

Go-to-Market Strategies for Integrations with Aircall and Pennylane

65' Webinar replay | English |

Discover how to leverage and successfully commercialize software integrations to drive adoption.

Go-to-Market Strategies for Integrations with Aircall and Pennylane

65' Webinar replay | English

Tech partnerships are becoming key in the ecosystem, yet they are often underestimated and not fully leveraged in GTM strategies. That's why we've brought together experienced leaders in tech partnerships and integration strategy to discuss how to effectively commercialize software integrations and drive adoption.

We share concrete, field-tested insights on partner selection, pricing strategies, and how to build integration programs that actually scale.

‍

In this webinar your will learn about:

Why integrations matter and how to choose the right technology partners

Build vs Buy vs Partner approaches

Pricing strategies and ROI considerations

Practical insights from companies following different integration models

Speakers

Meet the Experts

Arnaud Dessein

GM Connectivity at Pennylane

Hami Neisari

Director, Global Tech Alliances & New Bets at Aircall

Maxime Imbert

Partnership Expert at AMI Strategy

Philip Schneider

Strategic Partnership Manager at Chift

Click on the capture or the button below to watch the webinar replay:

Preview of the video webinar with person speaking on the thumbnail

WATCH REPLAY

Oops! Something went wrong while submitting the form.

Blog

Go-to-Market Strategies for Integrations with Aircall and Pennylane

Go-to-Market Strategies for Integrations with Aircall and Pennylane

Meet the Experts

You Might Also Like

The state of European accounting software in 2026, country by country

How Cashlab unlocked accounting automation in their cash management solution with Chift

Microsoft Dynamics 365 Business Central API integration: how to connect, set up, and follow best practices

How to integrate with the Lightspeed POS API?

How to get your WooCommerce API key

How to succeed with your WooCommerce API integration project

Twinfield API integration: how to connect, set up, and follow best practices

How to integrate with the SumUp API?

Moneybird API integration: how to connect, set up and follow best practices

Lexware Office API integration: best practices and key insights

How to succeed with your sevdesk API integration

MyUnisoft API integration: best practices and key insights

What you need to know about Tripletex API accounting integrations

Holded API integration: everything you need to know

NetSuite API integration: best practices and key insights

How to integrate with QuickBooks Online API?

a3ERP API integration: how to connect, set up, and follow best practices

How to succeed with your Popina API integration project

How to succeed with your Qonto API integration project

ACD API integration: everything you need to know

How to succeed with your Fatture In Cloud API integration project

What you need to know about the Visma eAccounting API integration

Square API integration: everything you need to know

How to integrate with Exact Online API in 2026?

Understanding Sage’s software offering in France

How to succeed with your Yuki API integration project

Build smarter financial workflows with a Xero API integration

Shopify API integration: a complete overview

PrestaShop API integration: everything you need to know

Best practices for a smooth HubSpot API integration

How to integrate with the Hiboutik API in 2026?

Best practices for a smooth Sage Génération Experts API integration

Sage 100 France API integration: a complete overview

How to succeed with your DATEV API integration

How to succeed with your Pennylane API integration project

What you need to know about the FreeAgent API integration

Your expense management solution needs accounting integrations

Horus Software and Odoo are now connected, powered by Chift

Xero March 2026 changes: guide for third-party developers

Building and maintaining integrations

Chift launches its e-reporting solution: from the point of sale to tax compliance, everything is covered

Top 9 POS APIs to integrate with in France in 2026

POS & PMS to accounting: how integrations cut data entry time by up to 70%

How to integrate bank feeds into accounting software

How banking meets accounting: the infrastructure powering financial innovation

Electronic Invoicing, E-reporting and Accounting: what really changes for software and chartered accountants

MCP servers: the backbone of AI-powered financial SaaS

8 Invoicing APIs to integrate with in Europe in 2026

What are the best use cases of a Unified POS API?

What is Reverse VAT (reverse charge) in simple terms?

Guide for fintechs: integrating accounting software in the Netherlands in 2026

Guide for fintechs: integrating accounting software in Spain in 2026

Guide for integrating accounting software for fintechs in France in 2026

Spanish withholding taxes explained: a complete guide for accounting integrations in Spain

5 API integration challenges you will face in 2026

What is E-reporting, and why it matters for POS systems

How to get your Odoo API key in 4 easy steps

What is a property management system in the hospitality industry?

What Is a Z Report and why Is It essential for accounting?

How Popina positions itself at the heart of the fintech ecosystem with Chift’s Unified POS API

Maintaining an integration over time: best practices

How servers prove who they are: a practical look at authentication

What is a REST API and what are its advantages?

Building your own integration vs using a Unified API

What are local agents and how can they help you?

How a Unified Accounting API can boost your growth

Chift launches in Spain to power SaaS growth

How much does an API integration cost ?

How to integrate with Chift’s Unified APIs

Sage partners with Chift to add integrations to its products in France

Why POS should focus on integrations

How Unified APIs help you scale your POS integrations

Your digital lending solution needs accounting integrations

Your cash flow management solution needs accounting integrations

Your debt recovery solution needs accounting integrations

The best use cases of a Unified Accounting API